01
Develop.
Build the foundation.
Talent development, performance environment, career planning and the right decisions before they become urgent.
Highlight Athletes
01 / Our belief
The person behind the performanceThe athlete
is the
highlight.
HA / ATHLETE FIRST
We develop talent. Manage careers. Protect interests. Create opportunities. And prepare athletes for what comes next.
Everything we do is built around one person: the athlete.
The framework
Connected. Coordinated. Athlete first.Built aroundthe athlete.
We connect expertise, people and support around the athlete — creating room to grow.
The
athlete
- Athlete development
- Performance development
- Career planning
- College pathway
- NIL representation
- Career management
- Strategic guidance
- Contract negotiation
- Legal & compliance
- Brand development
- Commercial partnerships
- Athlete ventures
- Business advisory
- Financial coordination
- Athlete services
- Life after sport
Highlight Athletes / Connected around you
One athlete. A system built to elevate them.The athlete journey
The athlete journey
Throughout the career. Beyond competition.02
Perform.
Navigate the career.
Representation, contracts, opportunities, commercial growth and strategic support throughout the professional journey.
03
Beyond.
Build what lasts.
Brand, business, ventures and education prepare athletes for life beyond competition. That work starts during the active career.
The people behind Highlight Athletes
Different expertise.One perspective: the athlete.
Highlight Athletes brings together experience from professional sport, athlete management, law, business and performance — creating a multidisciplinary perspective around the athlete.
Florin Hoffmann
Founder & CEO
Athlete Management & Strategy
Former professional athlete combining economics, sports management and international athlete representation.
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Amelie Hoffmann
Lawyer, MLaw
Legal & Strategic Advisory
Lawyer combining expertise across sport, business and the wider legal interests surrounding an athlete’s career.
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Marius Stähelin
BLaw
Legal & Sports Management
Legal professional with first-hand experience in competitive sport, athlete development and basketball organizations.
View profile07 / About
Highlight Athletes AG / MeilenBased in
Switzerland.
Operating
globally.
Highlight Athletes AG is a Swiss-based, international sports management company. Our multisport approach combines athlete management, advisory, representation and business perspective — built around the athlete.
Our team and specialist network bring together experience in professional sport, coaching, sports management, law and economics. We coordinate appropriate specialists around the athlete’s needs.
Expertise
01 / Representation
Every moveshapes a career.
Representation is more than negotiating the next contract.
It is about making the right decisions at the right moments.
Career planning
A clear direction, shaped around the athlete’s ambitions.
Career management
Supporting decisions across each stage of the career.
Club & opportunity strategy
Assessing the environment, opportunity and long-term fit.
Contract negotiation
Negotiations grounded in the athlete’s interests and career direction.
Transfer management
Coordinating career moves and the details around them.
Strategic guidance
Perspective when decisions matter most.
Legal & compliance coordination
Working with appropriate specialists around contractual and regulatory questions.
A career, considered as a whole.Discuss a career opportunity
02 / College & NIL
College / Name, image & likeness / Professional sportFrom potentialto opportunity.
The next step belongs to a bigger plan.
We guide athletes through college sport, NIL opportunities and the transition to professional competition.
- College pathway
- Strategic planning around the athlete’s sporting and career trajectory.
- NIL representation
- Representing and coordinating commercial name, image and likeness opportunities.
- Career planning
- College decisions within a long-term professional strategy.
- Brand development
- Building authentic athlete brands ahead of commercial opportunities.
- Commercial partnerships
- Identifying and negotiating athlete-aligned partnerships.
- Pro transition
- Preparing the transition from college to professional sport.
Potential. Direction. Opportunity.Discuss your college pathway
03 / Commercial
Build valuebeyond performance.
From sporting attention
to lasting brand capital.
Performance creates attention.
Strategy turns attention into lasting value.
Personal brand strategy
A clear, authentic position grounded in who the athlete is.
Endorsements & partnerships
Commercial relationships that fit the person behind the performance.
NIL & commercial rights
Representation and specialist coordination around commercial opportunities and rights.
Sponsorship negotiation
Partnership terms considered within the athlete’s wider strategy.
Content & positioning
A consistent voice and presence throughout public life.
Long-term brand development
Building brand capital throughout and beyond the sporting career.
04 / Athlete Ventures
Ideas / Enterprise / Enduring valueBuilding valuethat outlasts sport.
We help athletes turn credibility, expertise and ideas into scalable business opportunities.
Partnerships can create opportunity. Ventures can help athletes build their own businesses.
Discuss an idea01Venture development
Helping develop an idea into a viable business model.
02Business case development
Market, competition, positioning, economics and scalability.
03Product development & commercialization
Supporting concept, product positioning and go-to-market.
04Brand extensions
Translating athlete credibility into authentic products, businesses and new commercial categories.
05Strategic partnerships
Bringing together relevant manufacturers, retailers, technology partners and other specialists.
06Venture structuring
Coordinating with appropriate legal, tax and corporate specialists around ownership, intellectual property, licensing and company structures.
07Launch & growth strategy
Supporting market entry, distribution and scalable growth.
05 / Athlete Services
One career.Many moving parts.
We coordinate career support — people, expertise and services — so athletes can focus on performing.
- Legal & compliance coordination
- Connecting athletes with appropriate legal and regulatory specialists.
- Financial & fiduciary coordination
- Coordinating with appropriate financial, accounting and fiduciary professionals.
- Insurance & risk coordination
- Bringing relevant questions to appropriate insurance and risk specialists.
- Relocation & administration
- Coordinating the practical details around career moves.
- Education & career development
- Learning and future career options during active competition.
- Performance network
- Connecting sporting development with relevant coaching and performance expertise.
- Media & communications
- Coordinating support around the athlete’s public and professional communication.
- Life after sport
- Preparing the next chapter during the active career.
Specialist services are coordinated with appropriate third-party professionals.
Work with us